“The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.”
― Adolf Hitler
“But if thought corrupts language, language can also corrupt thought.”
― George Orwell, 1984
When Jack Dorsey invented a chat-like social media platform with character limitations, he probably had no idea it would one day become the most powerful propaganda tool this country, this world, has ever known.
The danger was always that any Big Tech platform, let alone three of the biggest, would one day be under the control of one political party. In 2020, the combination of lockdowns and violent protests of the Summer and January 6th led to the mass formation of hundreds of millions of Americans under the thumb of what Mattias Desmet calls technocratic totalitarianism.
Why is Twitter so important? To quote the movie Jaws, when Quint tells Brody to toss more chum in the water to attract the shark, Brody says, “Let Hooper take a turn.” Quint says back, “Hooper drives the boat, Chief.”
Twitter drives the boat, Chief.
Twitter decides the media narrative. Twitter is the media, and the media is Twitter. Twitter decides which mass shootings, protests, crimes, and politicians matter and which ones don’t. Twitter can boost or destroy the individual who steps out of line. Twitter is Big Brother for the new Left.
Or at least until it was bought by a renegade pirate named Elon Musk.
It is Musk, not the Democrats, who is fighting for a more Democratic America by bringing free speech and critical thinking back to Twitter, and, thus, to the public discourse. That is the very definition of Democracy.
The Democratic Party doesn’t really want Democracy. They want total control. They were on their way to getting it before Musk’s major victory in our ongoing virtual Civil War. Twitter, in their shared delusions, has recast Musk as Vladimir Putin and themselves as Ukraine. I’m not kidding.
That has led to intensifying mass hysteria that will require an outsized response by the Big Tech oligarchs and government officials, not to mention their robot army in the media. The White House is watching, CNN is reporting, and Twitter is throwing constant fuel on the raging wildfire.
Apple is hinting at removing the Twitter app from its store as a display of its monopolistic power. These big tech companies lured billions of us onto their platforms only to track us, steal our data and eventually use that power to censor speech and silence dissent. That is not what Democracy looks like. That is what Fascism looks like, especially since they’re all in the pocket of the administrative state.
Most of them are, but not all. Netflix and Spotify have shown surprising strength in resisting their demands to purge Joe Rogan or Dave Chappelle. But Twitter was the jewel in the Crown.
Musk, like Trump, has now meddled with the primal forces of nature, and he will atone.
The Narrative
If you do not vote for the Democrats you will lose your Democracy, cried the Democrats.
You will lose your Democracy, said CNN
You will lose your Democracy said the New York Times
You will lose your Democracy, said MSNBC
You will lose your Democracy, said the actor on Instagram
You will lose your Democracy, said the blue-checks on Twitter
You will lose your Democracy, said Barack Obama
You will lose your Democracy, said the President of the United States.
“I’m voting to save Democracy” was repeated on social media across all platforms. They believe it because it was a story born on Twitter that grew into a narrative. You just have to clap to believe.
According to Gretchen Busl, whoever controls the narrative has the power.
In her Ted Talk from six years ago, Busl says, “[Our] mental framework, is built on the stories that we are told, and yes, by our friends and our family, of course, but primarily through the stories that are sold to us, that are fed to us, by the mainstream media. We are storytelling animals; we love coherence, we love fidelity. That is why the media is able to tell us the same stories over and over again. In fact, we kind of like it when they do.”
She isn’t talking about free speech or freedom to dissent. She specifically refers to narratives that shape our perceptions of ourselves based on race and gender. This was six years ago, after all. But her basic premise still applies. Whoever controls the narrative has the power.
The hive mind that aligns Big Media, Big Tech, Big Money with Big Government is telling its followers an ongoing story about a Shangri-La that once existed under Barack Obama, the nation’s first Black president. That utopia was invaded by a “bad orange racist” named Donald Trump, who kicked down the gated community and brought his Deplorables into society and government.
That story fueled every story that followed. Trump became Goldstein in 1984:
Their collective narrative, the story that connects them, is that they agree on their biggest threat. If they can agree on what scares them the most, they can be easily controlled to prevent that thing from entering their shared space.
Their reaction to the Musk takeover of Twitter says it all. After all, they successfully banned the sitting President of the United State, a display of absolute power. And Musk, with a wave of his mighty sword, just challenged that power by unbanning Trump’s account.
The story decides what can be defined as “hate speech” or mis/disinformation. It decides who is considered a dangerous threat and who is protected at all costs. It decides the media narrative every day and now, two election cycles.
Having that kind of outsized power to control the message takes us ever so close to technocratic totalitarianism.
So, you might think only a small number of people use Twitter. That’s true, but it isn’t so much how many people use the platform; it’s who uses the platform, mainly the empire’s high-status influencers. They decide the narrative on Twitter, which stimulates a collective emotional response, then hits the major op-eds at the Times or the Post. Eventually, like swollen rain clouds, it trickles down into the lives of Americans who aren’t plugged into the hive mind.
It’s blaring in the background at the airport, as you fill up your gas tank, on the cover of magazines while you check out your groceries, flooding your social media feeds, becoming a shared story for a shared community that no one dares reject.
In other words, it’s a narrative that has been decided for them by the people on Twitter. But it changes how you think, what you buy, what you watch, how you vote.
The Narrative is everywhere. It’s unavoidable. Controlling it is like controlling a port of entry for the free trade economy. If the internet is the new frontier, data and information is the new gold rush. You see, to them, they ARE Democracy. If you question them, challenge them, defy them — you are a threat to Democracy.
Sometimes the narrative backfires on them. Heading into the 2020 Democratic Primary, Kamala Harris had bombed so spectacularly that she even lost California. But Harris, who had called Joe Biden a racist and suggested he was a serial harasser, was a star on Twitter, with a fandom called #KHIVE that would viciously attack anyone who dared criticize her.
When Laurence Tribe said Harris should not be chosen for cosmetic reasons, he was universally condemned and attacked on Twitter, leading to sanctimonious op-eds in Politico and other outlets. A sniveling apology by Tribe was forthcoming.
The narrative then became that not choosing Harris would be both sexist and racist. Now, they’re stuck with a universally disliked candidate. Reality told them she wasn’t the right choice. The narrative decided she was.
It wasn’t always like this.
Before the 2016 election, Hillary’s email story kept catching fire, driving the media to chase the story every time it dropped on Twitter, which made it too hot to ignore. The email story was the central focus of the media because it seemed like a mystery Hillary kept downplaying. Trump brought it up constantly, so did even Bernie Sanders.
By the end, the narrative couldn’t be controlled, and when she lost, many kept referring back to it as though some great crime had been committed, a “fiddling while Rome burns” moment that even had a meme:
The guilt from the election turned the media into obedient puppets for the Democrats. They would never again be blamed for helping elect a “fascist” and everything that came after that. Twitter had the upper hand in policing journalists to ensure they were always on point and not chasing any story that might hurt the Democratic candidates.
They need Twitter to validate the official story. That is why they are in full-blown panic mode to shut Musk down or force him to comply. They want to destroy him and his power because technocratic totalitarians cannot abide by someone they can’t control and speech they can’t suppress.
Lest we forget 1984, Goldstein tried to break through and bring back freedom through dissent and critical thinking. They called him an enemy of the state and used propaganda to demonize him in the eyes of the citizens.
That is what Twitter had become before. Their two minutes of hate decide who is good and who is bad. Who gets to speak, and who must be silenced.
This is an ongoing war for the future of America. One road leads to totalitarianism; the other leads to freedom.
Imagine a whole generation has come of age inside the platforms the Democrats control. In the run-up to the midterms, the Biden administration sent out a message to student loan borrowers asking for their contact information if they wanted relief.
And, as Hitler also once said, he who owns the youth owns the future. Even if they knew the pitch to relieve $10k of student loan debt would fall apart, it was probably still bait to attract desperate Zoomers to hand over their data willingly. Now they could be tracked and located, making it much easier for the Democrats to target them specifically and bring them out to vote.
We should not be that surprised they changed historical precedent. Now they’re pretending they inspired the youth turnout, but really, the work was done for them by the people in this room.
But Musk has become a plot twist in their grand plan, a Knight in Shining Armor coming to our emotional rescue.
Thanks to Musk, we can break down their control of the narrative and, thus, their oppressive hold on culture, media, and politics. And that is what Democracy looks like.
Thanks to Musk, at least for now, Democracy is alive in America, even if the Democrats have done everything they can to eliminate it.
Welcome to the fight, Mr. Musk. This time, I know our side will win.
It's Elon Musk Who is Trying to Save Democracy